It started with a question, not a campaign: What does it really mean to understand the people who build and use this space?

That question took me to Dubai, into the ring at Crypto Fight Night, not as a stunt, but as a way to experience the culture, pressure, and community from the inside.Getting in the trenches is core to how I work. I don’t just study users or talk about ecosystems, I participate in them fully. Competing at Crypto Fight Night was one expression of that mindset. The same instinct shows up in my work every day: showing up where the community is, earning trust through action, and using firsthand experience to shape sharper narratives, better products, and more honest marketing.